Strategy development is the process of creating plans and initiatives to achieve long-term goals and objectives within an organization. This research area focuses on understanding how organizations formulate, implement, and evaluate strategies to gain a competitive advantage in their respective markets. Researchers in this area study various aspects of strategy development, such as environmental analysis, resource allocation, decision-making processes, and organizational change. By examining these factors, researchers aim to provide insights into effective ways for organizations to develop and implement successful strategies that drive innovation, growth, and sustainable performance.